The Mobile Commerce Press website reports both the new Edith Piaf and Miles Davis stamps have a quick response (QR) code printed on the back the sheet and is the first time USPS has used the new technology on its stamps. According to the article, "When smartphones are used to scan the quick response codes, they are redirected to a landing page, which provides the option to listen to Davis’s music, while viewing images of both of the musicians, and gaining access to an interesting timeline of their lives.
"There are several different options on the landing page, which include a 'Buy Now' button that gives the smartphone user the ability to purchase a range of different products, including the QR code stamps of Piaf and Davis in both their French and American versions. There are a number of sharing options available so that those who have scanned the postage can also share it over Facebook, Twitter, or email."
It goes on to say, "This new release also marks the first time since 1989 that France and the U.S. have jointly produced postage. In that year, it had been in honor of the French Revolution’s bicentennial."
To read the entire article, click here.
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